Welcome to Data Thistle

Data Thistle
3 min readAug 11, 2022


Hello world, we are Data Thistle!

Data Thistle is a listings technology business that provides the UK’s largest set of live events data. With 35 years of experience and knowledge under our belts, we’ve launched an exciting new brand which provides a space where data meets entertainment, and we’d like to introduce ourselves.

Who are Data Thistle?

Data Thistle automatically collects listings from thousands of venues across the UK as well as public submissions through our form. They are collated into easy-to-use formats so that they’re ready for use across multiple industries and we’ve been collecting live events information since 1985 and have amassed millions of unique users per month to distribute listings to.

These events are published on datathistle.com — the ultimate guide to entertainment in the UK, listing live events data including music, sport, food and drink, theatre, art, workshops, talks, comedy, and everything in between. Large or small, we know a thing or two about what’s going on.

Who do Data Thistle work with?

Our partners come from a variety of industries and sectors, such as destination marketing organisations, transport companies, media companies and hotels.

These are just a few of the partners we work with:

  • Destination marketing organisations use our data to encourage people to visit their town, city or country
  • Transport companies use it to inspire people to travel, to avoid clashes with engineering works and to predict future demand
  • Media companies sell advertising around our data and earn revenues by selling tickets to events
  • Hotels encourage more guest stays and make better data-driven decisions to improve operational efficiency
  • Smart cities predict how congested their roads will be or when extra services such as waste disposal might be required

While each partner has their own uses for our data, the two main areas they focus on are inspiration and prediction — inspiring customers to take action by booking an event or trip; and making predictions for the future based on demand for services.

The range of uses for our data is constantly growing. Our listings are published on our site datathistle.com and then distributed to our various partner sites, so when you list an event with us, we’ll help it reach audiences all over the UK.

What do Data Thistle do?

The short answer is: a lot. With our developers working closely alongside our content and sales teams, we can provide access to data through our API, build bespoke feeds based on specific requirements, set up email alerts, create dashboards, calendars and more.

We write up-to-the-minute editorial content around ticketed events which is uploaded to our site to help people find the best tickets first. We also have a site dedicated to cinema listings and we comprehensively cover the Edinburgh Festivals. Our aim has always been to bring arts and culture to the widest possible number of people, helping promoters and venues reach new audiences and provide a space for data to meet entertainment.

Head to our website to get in touch or find out more!


14 High Street, Edinburgh, EH1 1TE

Instagram: @datathistle

Twitter: @datathistle